Marketing Analytics reports provides key metrics and insights to marketers to be more efficient at their jobs , minimize wasted marketing investing and build robust marketing strategies.
Marketing analytics report employ statistical and technical processes that assist measuring, analyzing and managing of campaign performance . It includes key recommendation to maximize marketing return on investment (ROI) and create real value for business.
Data and Processes employed in Marketing Analytics report:
Presales and Post Sales Analysis of Marketing Experiments
Customer Lifetime Value
Advertising Effectiveness Analytics
Multi-channel Marketing Analysis
Customer Behavior Analysis
Incremental Benefits of Initiatives
A comprehensive analysis involving connected analysis of marketing efforts and corresponding initiatives
Marketing metrics (campaign results, acquisition rates, lead generation scores, etc.) to business results (share of wallet, loyalty, category share, profitability, etc.)
What you can expect in this report
- How are marketing initiatives performing today? How will it perform in future? Measures you can take to improve them?
- How do our marketing activities compare with our competitors’? Where are they spending their time and money? Are they using channels that we aren’t using?
- What should you do next? Are your marketing resources properly allocated? Are you devoting time and money to the right channels? How should you prioritize your investments for next year?